Privacy Policy

Prime Scuba Ishigaki (referred to as “we” or “us”) is a scuba diving store located on Ishigaki Island, Okinawa, Japan. In providing our wide range of services, we have established a policy for the protection of personal information that protects the rights and interests of individuals in light of the usefulness of personal information, and all members of our Board of Directors and employees are committed to faithfully carrying out this policy.

As used in this policy, the term “personal information” means information that can be used to identify you, directly or indirectly, by means of identifiers such as name, ID number, location data, online identifier, or single or multiple customer characteristics.

Under the EU General Data Protection Regulation 2016 (“GDPR”), we are the controller of personal data and are responsible for our website, including, (“our site”). We are responsible for our websites, including and (the “Our Sites”).

Our Data Confidentiality Policy

We obtain, use, and provide appropriate personal information in accordance with the nature and size of our business.
We will specify the purposes for which personal information will be used and adopt appropriate methods to ensure that the use of personal information does not deviate from those purposes.
We comply with laws, government-set policies, and other relevant decrees regarding the use of personal information.
We will establish a security management system to prevent leakage, loss, deletion, or damage of personal information. We also have appropriate corrective and preventive measures in place against accidents related to personal information.
We will promptly respond to requests for disclosure, inquiries, and complaints regarding personal information by appointing a person in charge of inquiries.
We will review and improve our information security management system accordingly.

What information do we collect?

The personal information we collect from you and the way we collect is as follows

Personal Information You Provide to Us – You may provide us with personal information, including your name and contact information, by filling out a form or by responding to us by mail, telephone, e-mail, or otherwise. This includes personal information you provide when inquiring about our products or services, registering to use them, subscribing to our publications, requesting promotional materials, or sending feedback.

Personal Information We Collect from You – When you open our site, we automatically collect technical information about your device, your browsing activity and patterns, the date you accessed our site, the websites you visited before visiting our site, your browser, operating system, IP address, and domain name. These personal data may be collected by cookies, servers, or other means. This personal information is collected using cookies, server logs, and other similar technologies. However, content recorded in access logs is not used in conjunction with personal information. It is used as server operating information that helps us improve our site and services.

You may set your browser to disable cookies, but this may result in your inability to use all or part of the services on the website.

About Cookies

Like many other websites, we use a tool called “cookies” to make our site more useful for you.

A cookie is a small piece of data that is transferred between the web server and your web browser and stored as a file on your computer disk or mobile device.

We use cookies primarily for the following purposes

Customers do not have to enter their password every time they use the service.
Our website and services allow customers to experience our customer specifications.
Analytical work to help us understand the activities of customers who use our services.
You may choose to set your browser to disable cookies. However, please note that if you do so, you may not be able to use all or some of the services on our site. We may allow selected third parties to place cookies on our site in order to better understand the use and audience of our site and to provide you with relevant advertising. These third parties may collect information about how long you spend online on other websites when you use our website. We do not use technology that recognizes “do-not-track” signals from your web browser. For more information on our cookie policy, please see our Cookie Policy.

What is the purpose of our information processing?

We use your personal information for the following purposes

  • Customer Identification
  • Answer customer questions and provide related customer service.
  • Detect and prevent fraud and other money crimes
  • Monitoring and protecting our information, systems and networks
  • Conduct research and product development and improvement for internal business research purposes
  • Notification to customers of changes to our website and other services
  • Conduct promotional and commercial activities, present and advertise sales-related offers to customers
  • The content emitted from our site is presented in the most effective manner for our customers and their computers.
  • Present content based on customer interests
  • Allow customers to search for information on our website.
  • To better propose and advertise to our customers, we need to find out what they need and what they are interested in.
  • Improvement of our website
  • e-mail

    We may send you e-mails for the purpose of announcing our services, features, research, news, promotions, content, and events. You may choose not to receive these e-mails. In some cases, we may use the services of a third party to send e-mails or to facilitate communication with you. To facilitate smoother communication, we may provide your email address and other information to third-party service providers for this purpose only.

    To whom do we provide information?

    Your personal information will be kept strictly confidential. For the purposes set forth in this Privacy Policy, we may provide your personal information to the following parties

    Our affiliates

    Our auditors, accountants, and professional advisors such as attorneys
    Companies that provide services that assist our business activities, such as data storage, maintenance services, database management, web analytics, and payment processing
    A third party that we have selected to sell, transfer, or consolidate a portion of its business or assets, or the other company in the event we acquire or consolidate another company. If any changes occur in our business, the new owner will use your personal information in the same manner as set forth in this Privacy Policy.

    We may disclose your personal information to protect our rights, to protect the safety of our customers and others, to investigate fraud, to respond to government requests and third parties, with your prior consent unless notification is prohibited by applicable law, if we believe in good faith that disclosure is necessary, such as pursuant to a court subpoena or similar judicial proceeding We may disclose your personal information as we are legally obligated to do so.

    We require all third parties to treat your personal information securely and in accordance with the law. We do not allow third party service providers to use your personal information for their own purposes, but only to process your personal information for specific purposes and in accordance with our instructions.

    If personal data of European-based individuals is provided to third parties located in non-European countries that have not been certified by the European Commission as sufficient, we will rely on European Commission-approved standard contractual clauses for data transfers and safeguards such as the EU-US and Switzerland-US We rely on safeguards such as the confidentiality blocking framework.

    We are a scuba diving store based in Japan. We also work with third-party service providers in various countries, including cloud providers, web hosting and help desk software providers, and payment processors. As part of our business operations, your information is transferred outside the European Economic Area (EEA) and stored or processed in other countries (including Japan, Singapore, and the United States). By using our site, you consent to the transfer of your information to these locations. When transferring personal information from the EEA to countries where the European Commission has not certified sufficiency, we rely on appropriate safeguards for information transfers, such as standard contractual clauses and the EU-U.S. Confidentiality Framework, as approved by the European Commission.

    How long will the information be kept?

    We will keep your personal information in a form that allows us to identify you and for no longer than is necessary for the purposes for which the information is being processed. We will use your personal information only to the extent necessary to comply with our legal obligations, resolve disputes, and further enforce our agreements and rights, or if it is not technically reasonably possible to remove it elsewhere. Otherwise, we will attempt to erase your personal information within a reasonable period of time after the request.

    About SSL

    Our site uses “SSL” to protect your personal information. By using a browser that supports safety features, when you access our site and enter personal information, including your name and e-mail address, and this information is transmitted to our server, this information is automatically encrypted by a third party when it is sent to and received by our server. Thus, even if the transmitted data is intercepted by someone, there is no fear that the contents will be stolen.

    If you use a browser that does not support SSL, you will not be able to access our site or input information.

    Rights Considered Confidential in Europe

    Applicable only to residents of Europe We will only collect and process your personal information if there is a legal basis for processing under data protection laws, including GDPR. The legal basis depends on the purpose for which we process your personal information. We collect and use your personal information only in the following cases

    • When necessary for the operation of our site, customer support and provision of services including providing products to customer specifications and ensuring the security and protection of our site
    • When necessary to obtain legitimate interests (to the extent that they do not prejudice your rights and interests), such as research and development, sales and promotion of our site, as well as protection of our legal rights and interests
    • you have consented to the collection and use for a specific purpose; or
    • When we need to process your personal information to comply with a legal obligation
    • Even if you have agreed to us using your personal information for a specific purpose, you have the right to change your mind at any time.

    Our store may use your e-mail address to send you newsletters and promotional e-mails. We will ask for your legal consent when you first provide us with your personal information. You may opt-out by following the non-subscription instructions included in these emails, or you may contact us using the Contact Us page of our site.

    In certain circumstances, customers have GDPR rights with respect to their own personal data. However, these rights to data secrecy do not apply to us if we process your personal data as a data processor for our customers. In that case, your right to the confidentiality of your data in Europe should be exercised against the relevant customer of our store (i.e. the data controller).

    Requests for access to personal information

    You may have the right to request access to the personal information that we have about you and the purposes for which we process it, the recipient or recipients of the personal information, and, where possible, relevant information, including how long the personal information is kept, the source of the personal information and whether an automated decision-making system exists. You may have the right to

    Request for Correction of Personal Information You may have the right to have inaccurate portions of your personal information held by us corrected without unreasonable delay.

    Request for the erasure of personal information You may have the right to request the erasure of your personal information.

    Requests to Limit Processing of Personal Information

    You may have the right to prohibit or restrict the processing of your personal information.

    Request for transfer of personal information Where technically feasible, you may have the right to have your personal information transferred directly to a third party.

    If you believe that we have not complied with this privacy policy or our obligations under the GDPR, you have the right to file a complaint with the EU data protection authorities.


    If you have any questions about our privacy policy or practices, or to request removal of your personal information, please contact us at this e-mail address.

    Changes to this Policy

    We may revise this policy from time to time due to changes in our information management practices. In the event of significant revisions, we will notify you by posting a notice on our website before the revisions become effective. We encourage you to periodically review this page for the latest information regarding our privacy practices.

    Revision History

    July 1, 2018

    Koichiro Chiwata, Prime Scuba Ishigaki